Title Partner
Title Partner
gully high fiving kids at a school

We are the official charity of Brighton & Hove Albion Football Club.

For more than 30 years we have been using the power of football to engage and inspire people to make good life choices and help reduce inequalities in our local communities in Sussex.

We deliver award-winning educational and outreach programmes that improve people’s wellbeing, supports learning and offers inclusive opportunities for everyone to get active and play football.

Our vision and values

We are committed to a vision to see lives changed in our communities through the power of football. We believe that we will achieve this by helping people to get active, learn new skills and live well in our communities.

Our work is values-driven and guided by the following core values that all staff commit to:

  • Teamwork
  • Exceeding expectations
  • Aiming high
  • Acting with integrity
  • Making it special

What we do

Football is a global game that connects communities and cultures. It has the ability to unite people in a powerful way. For more than 120 years, football clubs have acted as anchor institutions within local communities. Local football clubs offer an important sense of belonging and identity.

But football isn’t just a game. It can be a powerful tool to breakdown social, cultural, physical and mental barriers.

We exist to change lives through football. We recognise football’s unique reach and ability to connect and empower people to change their lives for the better.

We work together in the community with local partners to deliver some key objectives:

Football participation

  • Together, we will increase and diversify participation in football to get more people active.

Education and employability

  • Together, we will increase educational achievement, life skills and access to qualifications and work.

Community wellbeing

  • Together, we will increase physical and mental wellbeing, reduce inequalities and strengthen local communities.
girl celebrating goal

Help us support more young people

We believe that every child and young person should have the chance to participate, achieve and succeed.

Everything we do is focused on helping young people to believe in themselves and reach their full potential by creating accessible opportunities, supporting them in their education and building confidence and healthy habits.

You can help us to make an impact and support more children and young people by becoming a Community Champion.

Find out more by clicking below.

one pound social impact

Our social impact

For every £1 invested in our programmes we generate £8.84 of social value.

This has been calculated through the Social Value Bank to estimate the economic and social contribution that Albion in the Community makes to Sussex.

This means that over the past five years we have created £140 million worth of social and economic impact locally.

Over 5,000

children benefit from our regular football sessions

Over 1,000

people with a disability participate in our programmes

Over 150

schools are supported with our education activity


Patrons and ambassadors

We are supported by a committed group of patrons and ambassadors from Brighton & Hove Albion who help champion the work and impact of the charity in the local community.


Bruno Saltor

Bruno, who is a former Albion captain, played more than 200 times for the club between 2012-2019 having previously played 128 matches in La Liga. He is our charity patron, helping to raise awareness and support for our work.

Victoria Williams


Victoria Williams

Victoria is the current captain of Brighton & Hove Albion’s Women’s Super League team, playing as a defender. She joined the Albion in 2018 and is the current women’s player ambassador for Albion in the Community for the 2021-22 season.

Adam Lallana


Adam Lallana

Adam who has played more than 30 times for the England national team and in over 400 professional club games joined the Albion in 2020 and is the current men’s player ambassador for the 2021-22 season.

Governance and leadership

We have an experienced board of trustees and senior management team, led by chair of trustees Martin Perry and chief executive officer Matt Dorn.

The board of trustees includes Martin Perry (Chair), Polly Bancroft, Phil Frier, Alan McCarthy, Paul Mullen, Rose Reed, Judith Richards, Sarah Sheehan and Marc Sugarman.

To read our latest annual trustees’ report and accounts download below.

Title Partner