Support for campaign to tackle re-offending - Albion In The Community
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Title Partner
04 April 2019

Support for campaign to tackle re-offending

Support for campaign to tackle re-offending

Brighton & Hove Albion and Albion in the Community (AITC) have teamed up with HM Prison Lewes as part of a pioneering new project aimed at tackling re-offending.

The Seagulls are one of a number of professional football clubs to commit their support for the Twinning Project, a national campaign which aims to bring together professional football clubs and prisons across the UK to use football as a catalyst for change. The focus is on providing opportunities to better prepare prisoners for release, help them find employment and ultimately reduce re-offending.

Here in Sussex, Brighton & Hove Albion and AITC have already begun working with HM Prison Lewes, with AITC staff visiting the prison two days a week for six weeks to work with a group of prisoners who were specially selected by prison staff. Throughout that time AITC delivered a range of sporting qualifications and workshops, including the Level 2 Sports Leadership qualification and a course in behaviour change, with theory lessons in the morning and practical sessions each afternoon.

The hope is that these qualifications will boost participants’ prospects of finding paid employment upon release – something which research shows is a key factor in reducing reoffending and helping prisoners to rebuild their lives.

So far AITC has worked with 23 prisoners, with the most recent cohort starting at the end of February. The charity is also working closely with the PE officers at HM Prison Lewes, and a group of the prison’s teaching staff was given a behind-the-scenes tour of the Albion’s American Express Elite Football Performance Centre by the club’s head of football operations, Paul Mullen, and its head of medical services, Adam Brett.

Rebecca Collins has been leading on the project for AITC. She said: “We know that the popularity of football and Brighton & Hove Albion is fantastic tool in terms of engaging people in our work and encouraging them to think about changing their behaviour.

“It is an approach that can be incredibly successful and have a significant social impact. We have certainly seen our participants from HM Prison Lewes embrace the opportunity offered to them by this project and show a genuine commitment to moving away from criminal behaviour in favour of making a positive contribution to their local community.”

The Twinning Project was founded by David Dein MBE, the former vice chairman of Arsenal FC and the Football Association, and has received backing from the government.

Paul Barber, chief executive and deputy chairman at Brighton & Hove Albion visited HM Prison Lewes at the start of the project and said the club was only too pleased to be involved in the project. He said: “This is a fantastic campaign and something I am delighted the club and AITC can support.

“As a football club we are committed to supporting our local community and innovative projects like this are a great way for us to do just that.”

Mia Motter, Deputy Governor at HM Prison Lewes, added: “It has been inspirational to see the benefits to both the staff group and the residents who have been fortunate enough to take part on the courses that have been offered through the partnership between HMP Lewes and Brighton & Hove Albion.

“A lack of opportunity is too often a common theme for those whom we care for; the chance to be part of a team, learn and build on the skills developed as a result of these positive and meaningful interactions, should not be underestimated.”


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